All guides

Practical marketing guides for schools, colleges and universities.

Schools

• Open days that parents remember

  How schools can plan an open day or open morning that answers parents' real questions: timing, tours, talks and follow-up.

• What parents look for on a school website

  The pages and details parents look for first on a school website, and common gaps that send them elsewhere.

• School directories and listings: keeping them right

  Why school directory listings matter, what to check in each one and how to keep fees, curricula and contact details consistent.

• From enquiry to enrolment: following up properly

  How schools and universities can track and follow up enquiries so fewer families drop out between first contact and enrolment.

• Social media for schools without the stress

  A simple approach to school social media: what to post, how often, who approves posts and how to handle comments.

• Writing a school prospectus parents will read

  How to plan and write a school prospectus, printed or online: structure, plain language, photos and the facts to include.

Universities

• International student recruitment: the basics

  How universities reach international students: where students research, what they compare and what content helps them decide.

• Working with education agents responsibly

  How schools and universities can work with student recruitment agents ethically: contracts, training, monitoring and transparency.

Rules

• Photos, consent and children's privacy in school marketing

  What schools need to think about before using pupils' photos, names and work in marketing, with notes on UK GDPR, FERPA and COPPA.

• Advertising claims for schools and universities

  How advertising rules apply to education marketing, with a focus on the UK CAP Code: rankings, results and 'best' claims.

• Reviews for schools: what is allowed

  How schools and universities can ask for online reviews without breaking platform rules or consumer law, and how to respond to them.