Many businesses look at acquiring customers as something of an assembly line – they come in the door, make a purchase, go back out the door and it’s on to the next one.
While that’s a perfectly reasonable outlook if you only look at the money you can make today, allow me to broaden your mind a little.
Your customers are not on an assembly line – they’re on a Ferris wheel!
If you offer a great product at a fair price along with a pleasant buying experience I would say that it’s nearly impossible that your customers would not purchase from you.
And if they’re not I can think of the main reason.
You didn’t ask.
Did you call your customer a week after the purchase to see how their buying experience went? Did you send them a Christmas card? A birthday card? Did you ask them to buy something else from you?
You didn’t? Because you didn’t have time?
I get it. You’re busy running your business looking for the next customer or client (who you haven’t met yet) to come in your store (or your life). Meanwhile there’s a group of people whose name, address, phone number and email address (you do have their email address, don’t you?) that you love to buy from you.
If you only asked.