Marketing your business today often means educating your customer. Of course, there are a numerous ways to do that. Traditionally, if you wanted to educate your customer, you would hold an event either at your location or at a meeting venue.
The catch was to make sure that it’s your current and potential customers would actually attend the event. Local event marketing achieves this goal.
Of course, most business owners or consumers are unlikely to be looking for a particular event on their own in Google. However, if they are searching for information on a particular topic in your local area, you would want to make sure that your event was made known to them.
This is going to be of the utmost importance in the future because, according to Google, events can include just about anything that requires a specific date designation. Now companies setting up webinars, Google Hangouts, speaking events, interviews and other kinds of date related event can and should use this rich snippets event based system.
Again it’s instructive to think about the way that Google would like to treat the new kind of searcher. This searcher comes to the search engines with a question that they asked Google to give them an answer about.
Is it reasonable to assume that someone might search by asking Google if there are events on a certain subject during the current month?
The point to all of this is that you want to begin providing answers to searchers’ questions. The rich snippets data system is Google’s official method for helping webmasters provide those answers to people that are searching for your type of event. Of course, this kind of work is extensive because highlighting individual products, individuals, events and articles can be quite tedious.
However, the payoff is substantial, especially with mobile ready businesses fighting for the kind of attention that will bring customers to their doorstep. Every advantage that a company can gain over their competition they will need to employ in the future.