Do you want your customers back?
You remember them, right? They’re the ones you spent a load of time and money on to get them to buy from you, and now they’re gone — not buying any more.
Does that ring a bell?
If so, you’re not nearly alone. It’s estimated that perhaps fewer than five percent of companies make any effort at all to reach out to and recapture former customers. Far fewer than even that already low figure do it regularly.
Companies today are so focused on the changing marketplace and find that hard enough to deal with, especially with smaller marketing budgets and razor thin staffing — that going after their past customers doesn’t register on their list of priorities.
They might have a few bucks to spend on it, but there’s usually nobody to throw at such a project.
However, companies reactivating their past customers is smart business. And this business is built on 4 sound principles:
- Your past customers already know you.
- We won’t have to sell them on your capabilities.
- Unless they left you for a negative reason, they’ll at least be open to new contact.
- You won’t have to spend on crazy money on advertising to get them back.
Yes, it does cost something to win these customers back again, but it’s much less than attracting new ones. There’s also some work involved, and I can take care of most of that.
Somebody in your industry is going to be the first to make a serious run at building their market share out of a group that can only be classified as “low hanging fruit.” Why shouldn’t this be you?
Past customer reactivation is a strategy that can make a significant difference for your company. If I could have a few minutes to give you more details on how this strategy works, I promise that you’ll judge the time to be well spent.
This just may be the first step to bringing your lost customers back to your bottom line.