Local, Regional and State political candidates need to build a comprehensive marketing strategies around the Internet. Traditional mediums such as yard signs, palm cards, direct mail and newspaper ads are still readily available. However, digital marketing is the most effective, efficient and affordable strategy to engage voters, create name recognition, raise donations and get the vote out.
The last eight years have dramatically transformed political marketing strategy from the national to the local level.
At the Presidential level, 2008 was the year of the Internet. More voters connected online than ever before. In 2012, social media emerged as the dominant channel to engage voters and get the vote out.
Now, in 2016, new technologies such as programmatic advertising, lead ads and retargeting are completely changing political marketing strategies. While these strategies are being used on the national stage, they can also be used just as effectively at a local level.
For down-ballot elections at a city, county, regional or even state level, internet strategy is absolutely crucial to election success. A successful campaign will incorporate the following core components:
- Dynamic Websites
- Comprehensive Social Media
- Advanced “robo-calling”
- Email Marketing
- Programmatic Advertising
- Digital Fundraising
The Political Internet Marketing Strategy of 2016 required to win elections at a local and regional level is unique and requires skills not found with a traditional political consultant. Rather than guessing, contact our team for a free and confidential strategy meeting at (443) 599-9053.
Who Do We Work With
- District attorney
- School Board
- County Commissioners and County Supervisors
- City Council
- Tax Collectors/Commissioner
- Clerk of Court
- State House and Senate
The days of simply relying on traditional marketing to win local elections are long gone. Local elections provide a limited window to reach and engage local voters; it is critical that every digital tool available is used. Our team can get your message and brand in front of hundreds of thousands of voters each day – at a price that will fit your budget.
Fill out the form below for a free and confidential strategy meeting.